We are Launched!

Jul 11, 2021

Aimily’s values help us get closer to the launch date

Support, growth, gratitude and joy brought us together to make an impact with Aimily - the must-have goal setting app that will change your life.

Today, we would like to tell you about our story - how we all came together as a team to build an amazing product with the aim to help you set and track goals, receive support to reach even your most ambitious goals and become the best version of yourself - to live a meaningful and purposeful life.

We are a team of 8 people from 7 different countries, located in 5 different countries, who have never met in person. We all got together by sharing the same values as Aimily - support, growth, gratitude and joy.

For five months (Feb - June 2021), we have been dedicated to staying accountable with the project to achieve important milestones.

February - Select logo and brand colours, prioritize features, decide tools, plan and start development, continue testing prototypes and building a community

March - Finalize the first version of the landing page, work on SEO, continue talking with users and building the community

April - Finish coding the MVP, upload beta to the App Store, do user testing, continue talking with users and building community

May - Fix bugs, iterate and build other features for the app, continue talking with users and building community

June - Official launch to public!

We feel our values at work:

Support: We express our opinions openly, ask questions, ask for help when needed , share resources & help out teammates.

Joy: Each team member is doing what they love, what they think is important to their growth and the project and can freely pursue it.

Gratitude: We notice the contributions of each individual and thank each other for it.

Growth: We understand that the growth of each individual is the growth of the project and we create conditions for the development of each team member.

After all that, here are the features we believe you'll love:

  • SMART goal setting with steps to track your progress.

  • Celebrating small wins to help you stay motivated and inspired.

  • Beautiful and heartening pictures will bring you joy while using Aimily.

  • Supportive groups with similar goals will allow you to stay accountable and achieve your goals.

In order to achieve all these results, we went through many trials and error sessions in our design process that we would like to share with you:

March 2021 - the first prototype together as a design team of 4 members.

March 2021 - New color for the prototype after many meetings


April 2021 - MVP - Wireframe for our important milestones


May 2021 - the latest version of our prototype that will be appeared on the App Store.


We are continuously improving our process and will launch at the end of June.

As a new UX designer, I truly feel Aimily's values through my work with the team. I feel like working in a real software company where I’m part of the design team, interacting with engineer team and the entire members. I receive the necessary support and feedback from the team to realize how much I have improved with my skills in the past few months. I feel joy when entering the flow state of designing Aimily and a sense of growth and learning along the way.

We want to see you, our users & friends, experience the same feeling while you are using Aimily. Any feedback, thoughts, and opinions about your interactions with us & our product is highly appreciated.

We look forward to hearing from you and supporting you!

Anne Dang